Why FaveCard Is Free (And Always Will Be)
Most loyalty card platforms charge $25-$49/mo. We think that's wrong. Here's why FaveCard is free forever.
Key Takeaway: FaveCard is the only digital loyalty card platform with a permanent free plan — unlimited customers, Apple and Google Wallet, no credit card needed. Most competitors charge $25-$49/month with no free option.
FaveCard Team
Published February 19, 2026 · Updated February 19, 2026
Last updated: February 2026
FaveCard is free because we believe a digital stamp card — the thing that replaces a paper punch card — shouldn’t cost $25-$49/month. Our free plan includes unlimited customers, Apple and Google Wallet integration, and a scanning app, with no time limit and no credit card required.
Here’s something that bothers us about the loyalty card industry.
A cafe owner wants to reward regulars. That’s it. A simple stamp card — buy 9 coffees, get the 10th free. The kind of thing a paper card does for pennies.
So they Google “digital loyalty card.” And most platforms they find charge $25 to $49 a month. That’s $300 to $588 a year. For a stamp card.
We think that’s wrong.
The math doesn’t add up
A small cafe makes maybe $2,000-$5,000 a month. Spending $49/month on a digital stamp card means giving up 1-2.5% of revenue — before it brings in a single extra customer.
And here’s what these platforms actually give you for $49/month: a card that says “buy X, get Y free.” The same thing paper did. Just on a phone now.
Some of them don’t even have a free trial. Others give you 14 days and then ask for a credit card. One platform we found caps the “free” plan at 50 customers. A busy cafe blows past 50 in the first week.
We compared every “free” loyalty card app we could find. Most of them aren’t actually free.
So we made it free. Actually free.
Not “free for 30 days.” Not “free until 50 customers.” Not “free if you use our POS system.”
Free. Forever. No credit card. No customer limit. No time limit.
Here’s what you get for $0:
- A digital loyalty card in Apple Wallet and Google Wallet
- Unlimited customers
- Unlimited employees who can scan stamps
- A mobile app for scanning
That’s not a demo. That’s a fully working loyalty card for your business.
What’s the catch?
We get this question a lot. Fair enough — when everything else costs money, free sounds suspicious.
Here’s the honest answer: the core product is completely free. The thing that replaces a paper punch card — a digital stamp card in Apple and Google Wallet, unlimited customers, a scanning app — costs $0. Forever.
Think about it: a paper stamp card costs you money. Printing, reorders, wasted cards when customers lose them. The digital version of that exact same thing? Free with FaveCard.
Pro adds the extras: your own logo and colors on the card, detailed analytics, and customer data export. That’s how we make money — businesses that want the communication and branding layer upgrade when they’re ready.
But the loyalty card itself? The stamps, the wallet, the scanning? That works. Fully. With no expiration date.
Free vs Pro at a glance
| Free ($0/month) | Pro ($19/month) | |
|---|---|---|
| Digital loyalty card | Yes | Yes |
| Apple & Google Wallet | Yes | Yes |
| Unlimited customers | Yes | Yes |
| Unlimited employees | Yes | Yes |
| Mobile scanning app | Yes | Yes |
| Custom logo, colors & banner | No | Yes |
| Detailed analytics | No | Yes |
| Customer data export | No | Yes |
Why we’re doing this
We’re a small business ourselves. Two people, no investors, no big office. We know what it’s like to watch every dollar and question whether a $50/month tool is worth it before you’ve seen results.
We’ve talked to dozens of small business owners. Cafe operators, salon owners, barbers, restaurant managers. The same story keeps coming up:
“I know I should have a loyalty program. But I can’t justify $50/month when I’m not sure it’ll work.”
We get it — because we’d say the same thing.
That hesitation means thousands of small businesses stick with paper cards that get lost, or they just… don’t do loyalty at all.
We think the barrier should be zero. Try it. See if customers come back more often. See if the digital card actually works better than paper. Then decide if you want the upgrade.
No risk. No commitment. No sales call.
A promise
We’re two people — Lukas and Michael. We don’t have a marketing department writing this — it’s us. And we’re making a simple promise:
Free forever means free forever.
We won’t quietly remove the free plan in 6 months. We won’t cap it at 50 customers once we grow. We won’t send you “your trial has expired” emails because there is no trial.
If you’re running a coffee shop, a barbershop, a nail salon, a restaurant, or any business where people come back — you can have a professional digital loyalty card for $0.
That’s it. That’s the whole thing.
Frequently Asked Questions
Is FaveCard really free?
Yes. The free plan has no time limit, no credit card required, and no customer cap. You get a fully functional digital loyalty card in Apple and Google Wallet with unlimited customers and employees. It's not a trial.
What's the catch?
The free plan gives you the full loyalty card experience — stamps, Apple and Google Wallet, scanning app, unlimited customers. Pro adds custom branding (your logo instead of 'Powered by FaveCard'), detailed analytics, and customer data export. The core product — what replaces a paper punch card — is completely free.
How does FaveCard make money?
Some businesses want custom branding, full analytics, and customer data export. They upgrade to Pro. We make money from Pro users. Free users help us grow. Both sides benefit.
Will FaveCard stay free?
Yes. Free forever means free forever. We won't pull a bait-and-switch. The free plan is core to how we operate — removing it would break trust with every business that relies on it.
