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Loyalty Programs 17 min read

Best Free Digital Loyalty Card Apps (2026): Only 2 Are Free

We checked 9 loyalty card apps on their own pricing pages. Only 2 have a free plan; the rest cost $25 to $79 a month after a trial or from day one.

Key Takeaway: Of the 9 loyalty card apps we checked on 29 September 2026, only FaveCard and Loyverse have a free plan, and only FaveCard's is a digital stamp card: no time limit, unlimited customers, no app for customers. The other seven cost $25 to $79 a month.

FT

FaveCard Team

Published February 18, 2026 · Updated October 8, 2026

Cozy cafe interior with plants and wooden furniture, a small business loyalty card

A free digital loyalty card is a virtual stamp or punch card that lives on your customer’s phone and costs you nothing to set up or run. We checked nine loyalty card apps that small businesses shortlist, on each vendor’s own pricing page, to see which are actually free and which only offer a trial.

Short answer: The best free digital loyalty card app in 2026 is FaveCard. It is the only app we checked with a free stamp-card plan that has no time limit and no customer cap, and customers open the card in their phone’s browser without downloading anything. Loyverse is also free, but it is a point-of-sale system with points, not a stamp card. The other seven have no free plan and start at $25 to $79 a month. Apple and Google Wallet passes cost money everywhere; FaveCard lets new accounts use them free until the first 30 customers are on the card.

The 9 apps at a glance:

  1. FaveCard. Free with no time limit, unlimited customers, no app for customers. Apple and Google Wallet passes on a paid plan. Best overall.
  2. Loyverse. A free POS with points-based loyalty built in. Not a stamp card.
  3. Stamp Me. From $49 a month after a 30-day trial, and customers download the Stamp Me app. See our Stamp Me vs FaveCard comparison.
  4. Square Loyalty. Included in Square Plus at $49 a month per location, and only works with Square’s POS. See our Square Loyalty vs FaveCard comparison.
  5. Loopy Loyalty. Apple and Google Wallet stamp cards from $25 a month after a 15-day trial. See our Loopy Loyalty vs FaveCard comparison.
  6. Flex Rewards. A browser-based stamp card at $36 a month after a 30-day trial. Its old free tier for the first 50 customers is gone.
  7. Loyalzoo. Wallet passes, paid memberships and POS integrations from $77 a month after a 7-day trial. See our Loyalzoo vs FaveCard comparison.
  8. Kangaroo Rewards. A loyalty and marketing platform from $79 a month.
  9. Magic Stamp. App-based stamp cards stamped with a small device at the counter, from $39 a month per site.

What “Free” Actually Means (Read This First)

When loyalty card companies say “free,” they usually mean one of three things:

  1. Free trial. You get 7 to 30 days, then you pay. This is by far the most common.
  2. Free with limits. Free until you reach a set number of customers. Flex Rewards used to work this way; it has since switched to a plain 30-day trial.
  3. Actually free. $0, no time limit, no credit card, no customer cap. This is rare.

Here’s why it matters. Most of the paid apps below start between $25 and $49 a month, which is $300 to $588 a year for a stamp card. Loyalty programs do earn their keep: in a Deloitte survey, 70% of consumers said they spend more and engage more often with brands once they have signed up to the loyalty program. The real question is whether you need to pay every month to run one.

Free vs Paid: What You Actually Get

Every cell below comes from the vendor’s own pricing or product page, checked on 29 September 2026. “Not stated” means the vendor’s page doesn’t say, so we don’t guess.

AppFree plan?TrialPaid plans from (US)Customers need an app?Apple / Google WalletCustomer cap
FaveCardYes, no time limitPremium tools until your first 30 customersSee pricingNo (browser card)Both, on paid plansUnlimited
LoyverseYes (free POS, loyalty included)–Optional paid add-onsNo (name, phone number or barcode card at the till)Not statedNot stated
Stamp MeNo30 days$49/moYes (Stamp Me app)Member code can be saved to bothNot stated
Square LoyaltyNo (not in Square Free)30 days$49/mo per location (Square Plus)No, but needs Square POSApple Wallet passNot stated
Loopy LoyaltyNo15 days$25/moNoBothUnlimited
Flex RewardsNo30 days (card details required)$36/moNo (browser card)Not statedNot stated
LoyalzooNo7 days$77/moNo (wallet pass, or an optional web app)BothUnlimited
Kangaroo RewardsNoNot stated$79/moKangaroo Rewards app or in-store tabletNot statedNot stated
Magic StampNoNot stated$39/mo per siteYes (Magic Stamp app)Not statedNot stated

Prices are US list prices billed monthly. Some vendors charge differently by region: Stamp Me’s entry plan, for example, is $49 in the US and €29 in the EU. CandyBar, which older lists still include, no longer offers sign-ups (see the note below).

The pattern is clear. FaveCard is the only app here that is both free with no time limit and a digital stamp card. Loyverse is the only other free option, and it is a POS with points rather than a stamp card.

The 9 Best Options Compared

1. FaveCard: Actually Free, No Catch

Pricing: Free, with no time limit. Paid plans add Wallet passes, branding and tools to bring customers back (see pricing).

FaveCard is a digital loyalty card platform built for local businesses. You create a stamp card, customers open it on their phone, and you add stamps by scanning their card with the FaveCard app.

A FaveCard stamp card for a coffee shop called Brew & Bean, showing 4 of 6 stamps collected and the reward: free coffee at 6 stamps

A FaveCard stamp card as a customer sees it. The café’s logo and banner photo are Pro branding; on Free, the card keeps the stamps and rewards in a standard design.

Included on the Free plan:

  • 1 active stamp card (you choose the number of stamps and the rewards)
  • A digital loyalty card in the browser that works on any phone
  • Animated stamps and celebration screens
  • QR code scanning at the counter
  • Unlimited customers
  • Totals of cards issued, stamps and rewards
  • A print editor for counter cards and signs, and a social graphics editor for Instagram posts and Stories

Not included on Free:

  • Apple and Google Wallet passes (Pro)
  • Your logo and banner on the card, and custom stamp icons (Pro)
  • Full customer email addresses (Pro)
  • More than one active stamp card (Pro)
  • Messages to customers, campaigns, birthday automation, Google review requests, surveys and kiosk mode (Business)

Why it stands out: Every new account starts with premium tools until the first 30 customers are on the card, including Apple and Google Wallet passes, custom branding and automations. No credit card is needed. After that, you choose a paid plan or stay on Free. Customers who added the card to Apple Wallet or Google Wallet keep those passes, and they keep working on the Free plan. New customers who join on Free get the browser card instead.

The Free plan isn’t a stripped-down demo. FaveCard makes money when businesses upgrade: Pro adds Wallet passes and your own branding, and Business adds messages, automations, reviews, surveys, kiosk mode and team accounts. That’s how the Free plan stays free. If you’re weighing Wallet passes against a dedicated loyalty app, our Apple Wallet loyalty card guide compares the two.

Best for: Any local business that wants a digital loyalty card without a monthly fee: cafes, restaurants, salons, barbers and fitness studios.

2. Loyverse POS: Free, But It’s a POS System

Pricing: Free POS with optional paid add-ons (such as advanced inventory and employee management)

Loyverse is a free point-of-sale system with a loyalty program included at no cost. Customers earn points on purchases and redeem them for discounts.

What you get for free:

  • Points-based loyalty, earned on every purchase
  • Customer lookup at checkout by name, phone number or a barcode loyalty card
  • Points balances printed on paper or email receipts
  • A full POS (sales, inventory, receipts)

What’s missing: Loyverse’s loyalty page doesn’t mention stamp cards or Apple and Google Wallet passes. Customers see their points on receipts rather than on a card they keep on their phone.

Why it’s on this list: It’s genuinely free and works well if you also need a POS. If loyalty is your main goal, the features are basic.

Best for: Businesses that need a free POS and want simple points built in.

3. Stamp Me: Not Free ($49/mo After a 30-Day Trial)

Pricing: 30-day free trial, then Lite at $49 a month, Pro at $79 or Elite at $199 (US prices)

Stamp Me is one of the more established digital loyalty platforms, with digital stamp cards and a customer-facing app.

What you get:

  • Digital stamp cards (several cards per business)
  • The Stamp Me customer app
  • A member code customers can save to Apple Wallet or Google Wallet after joining
  • A loyalty portal for managing your cards

The catch: Customers first download the Stamp Me app to create an account and join your program. That’s friction at the counter, and plenty of people won’t install another app for a stamp card. The trial starts when you publish your first card and doesn’t need a credit card, but after 30 days you pay from $49 a month.

Best for: Businesses with a budget that want an established platform and don’t mind the app download. If you’re comparing it with cheaper options, see our Stamp Me alternatives. For a wider look at loyalty programs, not just free ones, see our loyalty program for small business guide.

4. Square Loyalty: Not Free ($49/mo per Location, Requires Square POS)

Pricing: Included in Square Plus at $49 a month per location (and in Square Premium at $149). Not available on Square Free. 30-day free trial.

Square Loyalty is part of the Square ecosystem, a points program tied directly to Square’s point-of-sale.

What you get:

  • Points for visits, amount spent, or specific items and categories
  • VIP tiers and bonus-point promotions
  • A digital loyalty pass customers can add to Apple Wallet
  • Loyalty reporting inside the Square Dashboard

The catches: You need Square POS, so this isn’t standalone. And Square Plus is billed per location: two coffee shops pay $98 a month.

Best for: Businesses already on Square that want loyalty built into checkout. Read our Square Loyalty review for the details.

5. Loopy Loyalty: Not Free ($25/mo After a 15-Day Trial)

Pricing: 15-day free trial, then Starter at $25 a month, Growth at $69 or Ultimate at $95

Loopy Loyalty makes stamp cards that live in Apple Wallet and Google Wallet. You scan to add stamps.

What you get:

  • Digital stamp cards as Apple and Google Wallet passes
  • Unlimited customers on every plan
  • No credit card needed for the trial

The catch: After 15 days it’s $25 a month, and Starter covers 1 card design and 1 location. More cards or locations mean Growth (3 of each) at $69 or Ultimate (10 of each) at $95.

Best for: Businesses that want Wallet-based stamp cards and are happy to pay $25 a month or more. Read our Loopy Loyalty review for a closer look.

6. Flex Rewards: No Longer Free ($36/mo After a 30-Day Trial)

Pricing: 30-day free trial (card details required), then $36 a month. Each extra store is $14.50 a month and each extra card slot $10.

Flex Rewards used to be free until you signed up your first 50 customers. As of September 2026, its pricing page offers one plan with a 30-day trial and no free tier.

What you get:

  • A stamp card customers open in the browser, with no app to install
  • Push notifications, automated birthday and referral rewards, and a kiosk mode
  • One store with two card slots

The catch: It’s one price with everything included, but it’s $36 a month from day 31, and you enter card details to start the trial.

Best for: Single-location businesses that want an all-in-one browser stamp card at a flat price.

7. Loyalzoo: Not Free ($77/mo, Strong POS Integrations)

Pricing: 7-day free trial, then Grow at $77 a month or Smart at $167; custom pricing for Multi

Loyalzoo is a loyalty and membership platform for businesses that run on their POS. Customers get an Apple or Google Wallet pass, and it integrates with Clover, Square, Epos Now, Poynt, PAX and Sunmi, or runs without a POS.

What you get:

  • Points or stamp-based loyalty with Apple and Google Wallet passes
  • Paid memberships and subscriptions with recurring billing
  • SMS, email and push marketing (SMS uses messaging credits)
  • Unlimited customers

The catch: No free plan, and $77 a month is real money for an independent. Much of that price pays for membership billing and POS depth that most cafes and salons never use.

Best for: Businesses on a supported POS that want loyalty and paid memberships in one system. Read our Loyalzoo review for the details.

8. Kangaroo Rewards: Not Free ($79/mo, Full Marketing Suite)

Pricing: Core at $79 a month, Plus at $199 and Elite at $349. No free plan.

Kangaroo Rewards is an omnichannel loyalty and marketing platform: points and rewards, email and SMS campaigns, gamification and geofencing. It integrates with Shopify, Lightspeed, BigCommerce and WooCommerce.

The catch: Customers check their points in the Kangaroo Rewards app or on an in-store tablet, and your own branded app only comes with Elite at $349 a month. At $79 and up, you’re buying a marketing engine, not a simple stamp card.

Best for: Growing multi-channel brands that want loyalty and marketing automation in one place. See our Kangaroo Rewards review for the full breakdown.

9. Magic Stamp: Not Free (From $39/mo, Stamper Device)

Pricing: Basic at $39 a month per site or Growth at $59 (US prices); contact sales for more than 10 sites. No free plan.

Magic Stamp replaces paper punch cards with a digital card that you stamp with a small physical stamper at the counter: no Bluetooth, no batteries, no QR codes. Customers collect stamps in the Magic Stamp app, which now also handles vouchers, subscriptions and order-and-pay.

The catch: No free plan, and customers need the Magic Stamp app. The stamping moment is a nice touch, but at $39 a month you pay $468 a year per site.

Best for: Counters that love the physical stamping ritual. Compare it with our Magic Stamp alternatives.

A Note on CandyBar (Discontinued)

CandyBar appears to have shut down as a loyalty app: its pricing, sign-up and app pages are gone, and the domain now hosts only a blog. Older “best of” lists still include it, but you can no longer sign up for it.

Free Tools That Come With FaveCard

A loyalty card only works if customers know it exists. FaveCard includes two editors on every plan, Free included, to help you launch it:

The same A6 loyalty card sign on two plans: Free with a plain QR code, Pro with a logo in the QR code and Apple and Google Wallet badges

Left: a counter card exported on Free. Right: a paid plan adds your logo inside the QR code and the Wallet buttons.

Free vs Paid: When Should You Upgrade?

Start free. Seriously.

You don’t need to spend $25 to $49 a month to run a loyalty program, especially at the start. FaveCard’s Free plan covers what most small businesses need:

  • A working digital loyalty card with animated stamps
  • Unlimited customers
  • A customer list that shows who’s coming back

Every new account also gets premium tools until the first 30 customers are on the card, including Apple and Google Wallet passes, custom branding and automations. That’s enough time to see whether the premium features make a difference for your business.

Retention pays. Frederick Reichheld of Bain & Company found that increasing customer retention rates by 5% increases profits by 25% to 95%. And Accenture research found that members of retailers’ loyalty programs generate 12% to 18% more revenue than non-members. You can go after both without paying for software.

Consider upgrading when:

For more retention ideas beyond loyalty cards, read our guide on how to get repeat customers.

How to Set Up a Free Digital Loyalty Card in 5 Minutes

Here’s how to start on FaveCard’s Free plan (or follow the step-by-step walkthrough on how to create a loyalty card):

  1. Create an account at favecard.co. No credit card needed.
  2. Design your card: pick colors, choose a stamp icon and set your reward (for example, “Buy 8 coffees, get 1 free”).
  3. Print a QR code sign from the free print editor and put it on your counter or in your window.
  4. Customers scan and join: the card opens on their phone, with no app to download.
  5. Scan and stamp with the FaveCard app at each visit.

That’s it. Your customers now have a loyalty card on their phone that can’t get lost in a coat pocket. Paper cards get lost, damaged or forgotten, and you keep paying for printing; our paper vs digital comparison has the full breakdown.

One tip on the reward itself: in our own study of 1,013 businesses, customers completed 27.9% of 5-stamp cards but only 5.6% of 10-stamp cards. Keep the card short and the reward within reach.

For more on how digital cards work, see our complete guide to digital loyalty cards. Need reward ideas? Try our 15 punch card ideas that actually work, or the coffee shop loyalty program guide if you run a cafe.

How We Compared

We opened each vendor’s own pricing or plan page on 29 September 2026 and recorded the US list price, whether there is a free plan, the trial length, whether customers need an app, and Apple and Google Wallet support. Where a page didn’t state something, the table says “not stated” rather than guessing. We make FaveCard, so we’re biased; that’s why every competitor fact above comes from the competitor’s own website, and why we don’t show screenshots of their apps. Prices change, so check the vendor’s page before you buy.

The Bottom Line

Most “free loyalty card apps” aren’t free. They’re trials. After 7 to 30 days, most of them cost $25 to $49 a month, which is $300 to $588 a year for a digital stamp card.

If you want a digital loyalty card that actually costs nothing, your options in 2026 are limited. FaveCard is the only app we checked with a free stamp-card plan that has no time limit and no customer cap, and there’s no credit card at sign-up. Every new account gets premium tools until the first 30 customers are on the card, including Apple and Google Wallet passes, custom branding and automations.

Start free. See whether your customers use it. Upgrade later if you want Wallet passes and your own branding.

Create your free loyalty card

Frequently Asked Questions

What is the best free loyalty card app?

For a digital stamp card that costs nothing, FaveCard is the best free option we found in 2026: a free plan with no time limit, unlimited customers and a card customers open in their phone's browser, with no app to download. Loyverse is also free, but it is a point-of-sale system with points-based loyalty rather than a stamp card. The other seven apps we checked (Stamp Me, Square Loyalty, Loopy Loyalty, Flex Rewards, Loyalzoo, Kangaroo Rewards and Magic Stamp) have no free plan and start at $25 to $79 a month.

Is there a truly free digital punch card?

Yes. FaveCard's Free plan is a free digital punch card with no time limit and no customer cap: one active stamp card, unlimited customers, QR scanning at the counter and totals of cards issued, stamps and rewards. There is no credit card at sign-up. Flex Rewards used to be free for your first 50 customers, but as of September 2026 it offers a 30-day trial and then charges $36 a month.

Which free loyalty apps work with Apple Wallet?

None of the apps we checked puts a card in Apple Wallet on a permanent plan that costs nothing. FaveCard adds Apple Wallet and Google Wallet passes on its paid plans, and every new FaveCard account can use them free until its first 30 customers are on the card. Loopy Loyalty ($25 a month) and Loyalzoo ($77 a month) include Apple and Google Wallet passes, Square Loyalty offers an Apple Wallet pass with Square Plus ($49 a month per location), and Stamp Me lets members save their member code to Apple or Google Wallet after joining through its app.

Do customers need to download an app for a digital loyalty card?

It depends on the app. With FaveCard, Loopy Loyalty, Loyalzoo and Flex Rewards, customers don't need a separate app. Stamp Me and Magic Stamp ask customers to download their app, and Kangaroo Rewards customers use the Kangaroo Rewards app or an in-store tablet. Square Loyalty customers enter their phone number at a Square checkout.

What's the catch with free loyalty card apps?

Usually the free part is a trial. Of the nine apps we checked, seven have no free plan: their trials run 7 to 30 days, and the entry plans cost $25 to $79 a month. FaveCard's Free plan has no time limit and no customer cap. What it leaves out is Apple and Google Wallet passes and your own logo and banner (Pro), and messages, automations, review requests and kiosk mode (Business).

Is Square Loyalty free?

No. Square Loyalty is not part of the Square Free plan. It comes with Square Plus at $49 a month per location (or Square Premium at $149 a month per location), and Square offers a 30-day free trial. It only works with Square's point-of-sale.

Can a free loyalty app handle a busy cafe or restaurant?

Yes, if the free plan has no customer cap. FaveCard's Free plan has unlimited customers, so a cafe with 50 regulars and a restaurant with 5,000 loyalty members pay the same: nothing.

#free loyalty card #digital loyalty card #loyalty app comparison #small business

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