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Best loyalty apps for small businesses (2026)

There is no single best loyalty app: the right one depends on your till and what you want to reward. If you already sell with Square, SumUp, Lightspeed or Loyverse, or book in Fresha, try their loyalty first. For a stamp card on your customers' phones with no app to download, look at Loopy Loyalty, BonusQR, Quardy and FaveCard.

We make FaveCard. It is one of the 13 apps on this page, which are listed by what each does best, not ranked.

Last verified: 22 October 2026, by the FaveCard team

The best loyalty app for each need

Find the line that sounds like your business. Each card takes you to the details below.

13 loyalty apps side by side

Compared on what a café, salon or shop owner asks first: the price to start, a free plan, whether customers need an app, Apple and Google Wallet, and whether you need a particular till. Alphabetical in each table; there is no overall winner.

Loyalty apps that work next to any till

AppBest forPrice to startFree planCustomers need an app?Apple & Google WalletTill (POS) needed?
BonusQRWallet passes on a free plan, with more reward types than stampsBasic $22 ($17 billed yearly); €19 or £17 by countryYes: no time limit, unlimited customers, 1 login, no push or email messagesNo: a Wallet pass or web card after a one-click sign-upApple and Google on every plan, Free includedNot needed
BoomerangmeMany card types, POS links and up to 10 locationsBusiness $199, or $164 billed annuallyNo; 14-day trial without a credit cardNo: a Wallet pass or web-app cardApple and Google on every planNot needed; Square, Shopify, Toast and others can connect
FaveCardWe make thisA simple stamp card, free to start, with data in the EUFree plan; Pro and Business prices on our pricing pageYes: no time limit, no customer cap, no credit card; 1 stamp cardNo: a card in the phone's browser, or a Wallet pass on paid plansApple and Google on the Pro and Business plansNot needed; no POS connection
Kangaroo RewardsPoints, tiers, email and texts, in store and onlineCore $79; you book a demo to buyNo; no trial statedUsually: its free app, or a tablet at your counterNot on its pricing or help pagesNot needed; 1 POS or online-shop link on Core
Loopy LoyaltyA Wallet stamp card with push messages, an API and ZapierStarter $25, or $250 a yearNo; 15-day trial, no credit card until your card goes liveNo: an Apple or Google Wallet passApple and Google on every planNot needed; staff stamp with its phone app
PassKitYour own Wallet passes, built with a developer, Make or ZapierFrom $39.50, then a fee per passNo; 45-day trial without payment detailsNo: an Apple or Google Wallet passApple and Google; Apple needs your own pass certificateNot needed; POS through its API, Make or Zapier
QuardyA free Wallet card for a small shop, up to 50 customersPro €9.99; Business €24.99Yes: up to 50 active customer cardsNo: a Wallet pass, no accountApple and Google on every plan, Free includedNot needed
Stamp MeCustomers who like an app, with tap-to-stamp and gamesLite $49 (€29, £39)No; 30-day trial without a credit cardYes: the Stamp Me app, with an accountA member code saved to Wallet after joining in the appNot needed

Loyalty built into a till or booking system

AppBest forPrice to startFree planCustomers need an app?Apple & Google WalletTill (POS) needed?
FreshaSalons and other appointment businesses that book in FreshaLoyalty add-on per location on top of a Fresha plan, priced by countryNo; 7-day trialNot to earn; rewards show in the Fresha appNot mentionedFresha booking and checkout
Lightspeed RetailShops already selling with Lightspeed RetailCore $149 billed annually ($179 monthly)No; 14-day trial without a credit cardNo: a customer profile at the tillNot mentioned for retailLightspeed POS
LoyverseA free till system with pointsLoyalty free; add-ons from $5 per storeYes: a free POS with points, no credit cardNo: name, phone or barcode at the tillNot built in; apps in its marketplace add itLoyverse's own free POS
Square LoyaltyBusinesses that already take payments with SquareIn Square Plus: $49 per location (US)No: not in Square Free; 30-day trialNo: a phone number at checkoutApple Wallet only (iPhone)Square POS, Square Online or Square Invoices
SumUp Connect (US)US shops on SumUp POS that want texts and email with loyaltyConnect Plus $269; $199 with SumUp POSNo; no trial shownNo: a phone number at the tillNot mentionedSumUp POS, or some other POS systems
SumUp Loyalty (UK and EU)Shops that take cards with SumUp in the UK and five EU countriesFree for SumUp merchantsYes, for SumUp merchantsYes: SumUp Local, with a linked payment cardNo Wallet pass mentionedSumUp card readers and tills

Prices as shown on each company's own pricing page on 22 October 2026, per month and billed monthly unless stated. Everything else from their own sites and help centres, checked on 18 October 2026 (Boomerangme on 17 October 2026). Sources are linked in each app's section below.

When to choose each app

What each one does well, what to keep in mind, and its price on the day we checked.

Works next to any till

BonusQR: best for Wallet passes on a free plan

A loyalty card for Apple Wallet, Google Wallet, the web or its own app, from a company based in Slovakia. Customers scan your QR code and get the card after a one-click sign-up.

Choose it when

  • You want Apple and Google Wallet without paying: the Free plan includes both, with unlimited customers and no time limit.
  • You want more than stamps: Free has seven reward types, such as cashback and rewards for visits or spend. Basic adds points and a tiered stamp card; Premium adds referrals, tiered cashback and birthday coupons.
  • You have staff or a second shop: Basic adds five staff logins and lets you add more locations to one account.

Keep in mind

  • On Free only you log in, and there are no push or email messages; those start on Basic.
  • No POS connection; its WooCommerce and Shopify plugins need a paid plan.
  • The pages we read name no hosting region.

Price: Free $0. Basic $22 a month billed monthly or $17 a month billed yearly (€19 or £17 a month, by country); Premium $79 a month. Checked on 22 October 2026 on BonusQR's pricing page.

Works next to any till

Boomerangme: best for many card types and several locations

A Wallet loyalty app with eight card types, made for growing businesses, agencies and franchises.

Choose it when

  • You want more than stamps: points, cashback, prepaid visits, memberships, gift, discount and one-off offer cards too.
  • You want your till or online shop connected: it lists Square, Shopify, Toast and Lightspeed X-Series for retail among its integrations, with an API and webhooks.
  • You run up to 10 locations with one team: the Business plan includes 10 locations and 50 manager logins.

Keep in mind

  • No free plan; the lowest price is $164 a month, billed annually in US dollars.
  • Texts and emails go out through your own Twilio and Mailgun or SendGrid accounts.
  • Its subprocessor list names hosting in the US and Germany; a DPA is sent on request.

Price: Business $199 a month, $179 a month billed quarterly or $164 a month billed annually; Agency and Franchise cost more. Checked on 22 October 2026 on Boomerangme's pricing page. More in our Boomerangme comparison.

Works next to any till

FaveCard: best for a simple stamp card, free to start, with data in the EU

We make FaveCard. Customers scan a QR code, join with their email and first name, and keep the card on their phone, with no app to download.

Choose it when

  • You want to start without a monthly fee: the Free plan has no time limit, no customer cap and no credit card. It runs one active stamp card, which opens in the customer's phone browser.
  • You want Apple Wallet and Google Wallet passes with your logo: the Pro plan.
  • You want to bring regulars back: the Business plan adds messages on their lock screen, birthday messages, Google review requests, a tablet at the counter where customers stamp their own card, and logins for your staff.
  • You want your customers' data in the EU: FaveCard is hosted on Google Cloud in the Netherlands and Belgium, with a data processing agreement accepted when you sign up. It runs in 19 languages.

Keep in mind

  • Stamp cards only: no points, tiers or gift cards.
  • No POS connection, API or Zapier; staff stamp with the FaveCard Biz app for iPhone and Android.
  • One location per account, and no text or email campaigns.
  • Apple and Google Wallet passes are not on the Free plan.

Price: Free plan; the Pro and Business plans are on our pricing page.

Works next to any till

Kangaroo Rewards: best for points, tiers, email and texts

Loyalty and marketing from a company in Montreal, for shops that sell in store and online.

Choose it when

  • You want points from day one, and tiers, referrals and games on the Plus plan.
  • You want email, texts and app messages from one place: its Marketing Engine is on Plus and Elite.
  • You sell online too: Core connects one POS or online shop, Plus two and Elite as many as you need, such as Shopify, WooCommerce, Lightspeed or Heartland.
  • You want your own branded app: the Elite plan.

Keep in mind

  • Customers use Kangaroo's free app or a tablet at your counter; its pricing and FAQ pages do not mention Apple or Google Wallet.
  • No free plan and no trial stated. You book a demo to buy, and its terms say billing is yearly unless agreed otherwise.
  • Its DPA says its main data processing is in the United States.

Price: Core $79, Plus $199 and Elite $349 a month, in US dollars. Checked on 22 October 2026 on Kangaroo Rewards' pricing page.

Works next to any till

Loopy Loyalty: best for a Wallet stamp card with integrations

Digital stamp cards for Apple Wallet and Google Wallet, run by PassKit, Inc. in the United States.

Choose it when

  • You want every card in Apple or Google Wallet from the first day: Wallet passes are on every plan.
  • You want to message customers: unlimited push messages, messages by stamp count, and location messages on iPhone, on every plan.
  • You want to connect other software: an API, Zapier and Make on every plan.
  • You plan to grow: Growth covers 3 locations and Ultimate 10.

Keep in mind

  • No free plan: a 15-day trial, with no credit card until your card goes live.
  • Stamp cards only, no points.
  • Starter covers 1 card design, 1 location and 3 staff logins in its Stamper app; downloading your customer list as a spreadsheet is on Ultimate.
  • Customer data is hosted in the United States, says its DPA page.

Price: Starter $25 a month or $250 a year; Growth $69 and Ultimate $95 a month, in US dollars. Checked on 22 October 2026 on Loopy Loyalty's pricing page. More in our Loopy Loyalty comparison.

Works next to any till

PassKit: best for building your own Wallet passes

A Wallet pass system for loyalty, memberships, coupons and tickets, from the company behind Loopy Loyalty.

Choose it when

  • You want points, tiers or memberships as Apple and Google Wallet passes.
  • You have a developer, or use Make or Zapier: it has a full API, webhooks and a directory of over 500 apps it connects to.
  • You want to pay for what you use: a monthly base fee plus a fee per pass, with no long-term contract.

Keep in mind

  • A stamp card is set up through its API, which needs some experience sending API requests.
  • For Apple Wallet you add your own pass certificate, which needs an Apple Developer account ($99 a year, paid to Apple).
  • Its help centre describes a choice of an EU or US data centre when you sign up.

Price: From $39.50 a month for one team member, with 250 loyalty passes and 250 single-use passes included, then a fee per pass (for example $0.045 per loyalty pass from 251 to 2,500). Billed monthly in US dollars, after a 45-day trial. Checked on 22 October 2026 on PassKit's rate card.

Works next to any till

Quardy: best for a free Wallet card for a small shop

A newer loyalty card app from France, on the App Store since December 2025, in six languages.

Choose it when

  • You want a free Wallet card: the Free plan includes Apple and Google Wallet for up to 50 active customer cards.
  • You want stamps, points or cashback, with gift cards on Pro and Business.
  • You want your data in the EU: its privacy policy says it hosts on Google Cloud in the European Union.
  • You run a few shops: the Business plan covers up to 10 shops, with logins for staff and managers.

Keep in mind

  • Past 50 customers you need the Pro plan.
  • Messages to customers start on Pro; Free has none.
  • No POS connection, and no API on its pages.

Price: Free up to 50 customers; Pro €9.99 and Business €24.99 a month, in euros. Checked on 22 October 2026 on Quardy's site.

Works next to any till

Stamp Me: best for customers who like an app, and tap-to-stamp

A stamp card app from Australia, founded in 2011: customers collect their stamps in the Stamp Me app.

Choose it when

  • Your customers are happy to use an app, where they see their stamps and rewards and play games.
  • You want stamping without scanning: StampTag tags on every plan, and on Pro and Elite the StampPod, a countertop pod customers tap with their phone.
  • You want games and messages sent for you: Scratch & Win, a Birthday Club and messages to customers who have not been in for a while, on Pro and Elite, with unlimited push messages and paid texts.

Keep in mind

  • Customers download the Stamp Me app and create an account; after that they can save a member code to Apple or Google Wallet. That needs the Stamp Business staff app, which its App Store listing calls a beta for invited merchants.
  • Lite has no messages or campaigns.
  • One location is included; each extra location costs $30 a month. No POS connection.

Price: Lite $49, Pro $79 and Elite $199 a month in US dollars; Lite is €29 in euros and £39 in pounds. 30-day trial without a credit card. Checked on 22 October 2026 on Stamp Me's pricing page. More in our Stamp Me comparison.

Built into a till or booking system

Fresha: best for salons that already book in Fresha

Booking, payments and marketing for salons, spas and other appointment businesses, with loyalty as a paid add-on.

Choose it when

  • Your bookings and checkout already run in Fresha: clients earn points for appointments, purchases and online bookings in the same place.
  • You want tiers and referrals: up to five tiers, and rewards for both the client and the friend they bring.
  • You want nothing extra for clients to do: they are enrolled automatically and see their rewards in the Fresha app.

Keep in mind

  • Loyalty is an extra monthly fee per location, on top of your Fresha plan.
  • No Apple or Google Wallet card is mentioned; rewards sit in the Fresha app.
  • Its pricing page shows prices in your own country's currency, so check yours there.

Price: Client Loyalty is priced per location by country, on top of a Fresha plan; 7-day trial. See Fresha's pricing page and its loyalty help (checked on 22 October 2026).

Built into a till or booking system

Lightspeed Retail: best for shops already on Lightspeed

A till system for shops from a company in Montreal; loyalty is built into its retail plans from Core.

Choose it when

  • You sell with Lightspeed Retail: loyalty is part of the Core and Plus plans.
  • You want a cash-back reward: customers earn a share of what they spend and use it like cash.
  • You want email, texts, tiers and birthday rewards: its Advanced Marketing add-on, priced on request.

Keep in mind

  • Loyalty is not on the Basic plan.
  • Its retail loyalty pages do not mention Apple or Google Wallet.
  • The prices shown assume you take payments with Lightspeed Payments.

Price: Core $149 a month billed annually, or $179 billed monthly; 14-day trial without a credit card. Checked on 22 October 2026 on Lightspeed's retail pricing page.

Built into a till or booking system

Loyverse: best for a free till system with points

A free point-of-sale app for phones and tablets, with a points programme built in.

Choose it when

  • You want a till and loyalty with no monthly fee: the POS and the loyalty programme are free, across several stores too.
  • Points suit your shop: by default customers earn 1 point per 100 spent, and each point is worth 1 in your currency (a 1% reward).
  • You want your data in the EU: it says it hosts with Amazon Web Services in Germany.

Keep in mind

  • Customers are found by name, phone or barcode at the till; there is no Wallet card of its own, though apps in its marketplace add one from $40 a month.
  • No messages to customers built in: you download your customer list or connect Mailchimp.
  • Staff logins with roles come with the paid Employee management add-on.

Price: Loyalty is free; add-ons from $5 a month per store, and Employee management $25 a month per store (US prices). Checked on 22 October 2026 on Loyverse's US pricing page.

Built into a till or booking system

Square Loyalty: best if you already take payments with Square

Points at the Square checkout, part of Square's own till, online store and invoices.

Choose it when

  • You sell with Square: customers join with their phone number at checkout, with no app.
  • You want points with up to six tiers, promotions and up to 15 rewards.
  • You want more in the same plan: in the US, Square Plus also has email campaigns, 500 texts a month, and messages sent for you for birthdays, customers who have not been back and Google reviews.

Keep in mind

  • It runs only with Square's own POS, online store or invoices.
  • The Wallet pass is Apple Wallet only; other customers follow their points through a link Square texts them.
  • Loyalty is not in Square Free, and the US price is per location.

Price: US: in Square Plus, $49 a month per location (Square's pricing). UK: an add-on from £25 a month per location, by number of loyalty visits (Square UK). 30-day trial. Checked on 22 October 2026. More in our Square Loyalty comparison.

Built into a till or booking system

SumUp: best for shops that take cards with SumUp

Two different programmes: SumUp Connect in the US, and SumUp Loyalty in the UK, France, Germany, Ireland, Spain and Italy.

Choose it when

  • UK and Europe: you take card payments with SumUp. SumUp Loyalty is free for its merchants, and customers earn points or stamps when they pay with a card linked in the SumUp Local app.
  • US: you want texts, emails and app messages sent for you, with points at a SumUp till: SumUp Connect.

Keep in mind

  • UK and Europe: customers need the SumUp Local app and a linked payment card; no Apple or Google Wallet pass is mentioned.
  • US: SumUp Connect costs more on its own than with SumUp's POS, and its pages do not mention Apple or Google Wallet.

Price: US: Connect Plus $269 and Connect Pro $349 a month, or $199 a month for Connect Plus with SumUp POS (SumUp Connect pricing, checked on 22 October 2026). UK and EU: free for SumUp merchants, in SumUp's own guide (checked on 18 October 2026); see the SumUp Loyalty page.

How to choose by business type

Café, coffee shop or bakery

Most regulars buy much the same thing on each visit, so a stamp card ("buy 9, get the 10th free") is easy to explain at the counter. If you take card payments with Square or SumUp, start with their loyalty, because it runs at your checkout. If not, Loopy Loyalty, BonusQR, Quardy and FaveCard put a stamp card on your customers' phones with no app to download. Stamp Me adds a pod on the counter that customers tap.

Hair salon, barbershop, nail or beauty salon

If you book in Fresha, its loyalty add-on rewards visits inside your booking system. If your booking system has no loyalty, a stamp card works next to it: clients scan a QR code at the front desk and keep the card on their phone.

Shop or boutique

Baskets vary from one visit to the next, so points or cash back fit better than stamps. Square, Lightspeed Retail and Loyverse give points or cash back at the till. Kangaroo Rewards adds tiers, email and texts, and connects to online shops.

Several locations

Loopy Loyalty covers 3 locations on Growth and 10 on Ultimate, Boomerangme 10 on its Business plan, and Quardy up to 10 shops on its Business plan. BonusQR adds locations to one account from Basic, and Loyverse runs several stores for free. Square and Stamp Me charge per extra location. FaveCard runs one location per account.

How we verified this

We make FaveCard. We started from the loyalty apps that AI assistants name most often when owners ask for a loyalty app for a small business (our own test in 22 countries, October 2026), and added Quardy, a newer app with Apple and Google Wallet on a free plan. Every fact about another company comes from its own website, help centre, legal pages or app-store listing, never from review sites or AI answers: prices were checked on each pricing page on 22 October 2026, and everything else on 18 October 2026 (Boomerangme on 17 October 2026). Some sites show prices for the visitor's country; we quote an amount only where the company's own page shows it in that currency, so Fresha has no amount here. FaveCard's facts come from our product as it runs today. We judged every app on the same points (the price to start, a free plan, whether customers need an app, Apple and Google Wallet, whether you need a particular till) and, in each app's section, messages to customers, staff logins, locations and where data is hosted. We give no scores and no overall winner. Prices and plans change, so check the linked page before you sign up, and if you see an error, tell us through our contact page and we will correct it.

Update log

  • 22 October 2026: the comparison page became this list of 13 loyalty apps. Prices checked on 22 October 2026; everything else on 17 and 18 October 2026.

Frequently asked questions

What is the best loyalty app for a small business in 2026?

There is no single best one: it depends on your till and what you want to reward. If you take payments with Square, SumUp, Lightspeed or Loyverse, or book in Fresha, their loyalty runs at your checkout. For a stamp card on customers' phones with no app, Loopy Loyalty starts at $25 a month with Apple and Google Wallet on every plan, BonusQR has a free plan that includes Wallet passes, and FaveCard has a free plan, with Wallet passes on its paid plans. For points, tiers, email and texts, Kangaroo Rewards starts at $79 a month. Prices checked on each company's own pricing page on 22 October 2026. We make FaveCard.

Is there a free loyalty app with Apple Wallet and Google Wallet?

Yes. BonusQR's free plan has no time limit and includes Apple Wallet and Google Wallet, with unlimited customers and one login. Quardy's free plan includes both Wallets for up to 50 active customer cards. FaveCard's free plan has no time limit and no customer cap, but the card opens in the phone's browser; Apple and Google Wallet passes come with its Pro and Business plans. Loyverse is a free till system with points, without a Wallet card of its own. Checked on 22 October 2026.

Do my customers have to download an app?

Not with most of them. Loopy Loyalty, BonusQR, Quardy, Boomerangme, PassKit and FaveCard put the card in Apple Wallet, Google Wallet or the phone's browser. Square, Lightspeed, Loyverse and SumUp Connect in the US find customers by phone number or name at the till. Stamp Me needs its own app with an account, Kangaroo Rewards uses its own app or a tablet at your counter, and SumUp Loyalty in the UK and Europe uses the SumUp Local app with a linked payment card.

Which loyalty apps work with Square?

Square Loyalty is built into Square: in the US it comes with Square Plus at $49 a month per location, and in the UK it is an add-on from £25 a month per location. Boomerangme lists Square among its POS integrations, Loopy Loyalty links to Square through Zapier, on a paid Zapier plan, and PassKit through Make. FaveCard does not connect to Square or any other till: staff scan the customer's card with the FaveCard Biz app.

What is the best loyalty app for a hair salon or barbershop?

If you book in Fresha, its Client Loyalty add-on gives points for appointments, purchases and online bookings, with up to five tiers and referrals, all inside Fresha; it costs extra per location, priced by country. If your booking system has no loyalty, a stamp card works next to it: with Loopy Loyalty, BonusQR, Quardy or FaveCard, clients join with a QR code at the front desk and need no app. Stamp Me suits salons whose clients already use its app.

How much does a loyalty app cost per month?

As shown on their own pricing pages on 22 October 2026, entry plans billed monthly: Quardy Pro €9.99; BonusQR Basic $22 (€19); Loopy Loyalty Starter $25; PassKit from $39.50 plus a fee per pass; Stamp Me Lite $49; Square Plus $49 per location in the US; Kangaroo Rewards Core $79; Boomerangme Business $199 ($164 a month billed annually); SumUp Connect Plus $269 in the US. Free options: BonusQR, Quardy up to 50 customers, Loyverse, SumUp Loyalty in the UK and Europe for SumUp merchants, and FaveCard's free plan, with its paid plans on favecard.co/en/pricing.

Points or stamps: which loyalty programme suits a small business?

Stamps suit businesses where each visit is much the same, like a coffee or a haircut: "buy 9, get the 10th free" is easy to explain at the counter. Points or cash back suit businesses where baskets vary, like a shop, because they reward what a customer spends. Stamp cards: Loopy Loyalty, Stamp Me and FaveCard. Points or cash back: Square, Loyverse, Lightspeed, Fresha, Kangaroo Rewards and PassKit. Both: BonusQR, Quardy, Boomerangme and SumUp Loyalty in the UK and Europe.

Where is my customers' data stored?

Only some of these companies say. FaveCard is hosted in the EU, on Google Cloud in the Netherlands and Belgium, and its data processing agreement (DPA) is accepted when you sign up. Quardy says it hosts on Google Cloud in the EU, Loyverse with Amazon Web Services in Germany, and SumUp stores its European business's personal data in the EEA. PassKit's help centre describes a choice of an EU or US data centre at sign-up. Loopy Loyalty says customer data is hosted in the US, Kangaroo Rewards that its main processing is in the US, and Boomerangme lists hosting in the US and Germany. Square, Stamp Me (outside Australia), BonusQR, Fresha and Lightspeed name no hosting region on the pages we read.

One-to-one comparisons

Five loyalty apps compared with FaveCard in detail: prices, plans, Wallet, staff, data and how to switch.

Only looking at free options? Read our guide to the best free digital loyalty card apps.

Looking for a Google review tool rather than a loyalty app? See our Podium alternatives and Birdeye alternatives for cafés, salons and small shops.

Create your free loyalty card

Birdeye, BonusQR, Boomerangme, Fresha, Kangaroo Rewards, Lightspeed, Loopy Loyalty, Loyalzoo, Loyverse, PassKit, Podium, Quardy, Square, Stamp Me and SumUp are trademarks of their owners. FaveCard is not affiliated with, endorsed or sponsored by any of them.