New: Free plan, $0, no time limit. No credit card needed.

The small business loyalty playbook

Everything a local business needs to run loyalty that works: how to set one up, how to design cards customers actually finish, how to keep people coming back, and the free tools to do it.

How do you build a loyalty programme for a small business?

Pick a simple reward, decide how many stamps it takes based on how often customers visit, give the card a head start so it feels reachable, and put it somewhere customers cannot lose it, their phone's wallet. Then ask for the review or referral at the moment they redeem. The guides below walk through each step, backed by data from real businesses.

Start here: the basics

What a loyalty programme is, whether it is worth it, and how to launch one.

Design cards that get finished

The mechanics that decide whether a card is completed or abandoned.

The data

What actually drives completion, from real anonymised business data.

Keep customers coming back

Retention, repeat visits, and winning back customers who drift away.

Turn loyalty into reviews

Use the loyalty moment to grow your Google reputation, the compliant way.

By industry

Playbooks tailored to your kind of business.

Tools & templates

Free tools to plan and launch.

Start your loyalty programme

A digital loyalty card your customers keep in their phone's wallet, no app needed.