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Lash extension clients come back for fills every 2-3 weeks, and brow tint and shape clients every 4-6. That rhythm suits a short stamp card that rewards the visits clients already make and gives them a reason to book the next one.
Key Takeaway: Lash and brow clients come back on a regular rhythm, so a short stamp card with an early free extra rewards the visits they already make and gives them a reason to book the next appointment with you. The card opens on the client's phone, with no app to download; Pro adds Apple & Google Wallet passes.
In short
A good starting point for a lash studio or brow bar is a short digital stamp card timed to clients' return visits: 5 stamps for clients who come for fills every 2-3 weeks and 4 for brow clients who come every 4-6 weeks, with a small free extra at the 2nd visit. FaveCard's free stamp card works next to any booking app; Pro adds Apple & Google Wallet passes.
under 8 wk
the wait where completion holds up. In our benchmark, 9.3% of customer cycles were completed on cards with a 4-8 week wait, against 4.0% at 8-16 weeks
5
stamps for a 2-3 week fill cycle; the benchmark puts 5-6 at that rhythm, and a small free extra at the 2nd visit keeps the card moving
0 apps
for clients to download. The card opens in the phone's browser, or in Apple or Google Wallet on Pro
FaveCard
2 sec
to scan and add a stamp at checkout
FaveCard
A client who leaves a fill too long often needs a full set instead, and may book it somewhere else.
Solution: A card that shows 'two more visits to your free brow tint' gives clients one more reason to book the fill on time. Offer to book the next fill before they leave.
A new-client offer from another studio can tempt a regular to try it.
Solution: A client halfway through your card has a reason to stay: they can see their stamps and the reward they are working towards.
Paper punch cards end up in a drawer or the bin, and with them the client's progress.
Solution: A digital card on the client's phone doesn't get lost like paper, and clients can check their stamps whenever they like.
Without visit history you only notice a regular has gone when their slot has been empty for weeks.
Solution: On Pro and Business, FaveCard shows each client's last visit and stamp history, so you can see who is due for a fill.
3 simple steps to launch your loyalty programme
Set your rewards, like 'A free brow tint at your 2nd visit, a mini lash-care kit at your 5th'. Pro adds your logo and branding.
Show your QR code at reception. Clients scan it and enter their first name and email to get the card on their phone. Pro accounts get Apple & Google Wallet passes.
At checkout, scan the client's card. It takes 2 seconds and the client sees their progress update straight away. On Business, your team can scan with their own phones too.
Tools designed for how your business actually works
Your studio's card opens on clients' phones. With Pro, they add it to Apple Wallet or Google Wallet, next to their payment cards.
Clients keep booking through GlossGenius, Vagaro, Fresha or whatever you use now. You stamp the card in FaveCard at checkout; nothing needs connecting.
A mini lash-care kit, a lash serum sample, or a brow tint or shape if you offer them. Count the product and the appointment time.
Pro adds your logo and branding to the card, so it looks like your studio on every client's phone.
See each client's last visit and stamp history in FaveCard.
Scan cards with your own phone. On Business, your team can scan with theirs too.
How different loyalty approaches compare for your business type
| Solution | Type | Price | App required? | Wallet passes | Best for |
|---|---|---|---|---|---|
| FaveCard | Digital stamp card | Free / Pro | No | Yes (Pro) | Lash techs and brow bars who want a stamp card next to their booking app |
| Square Loyalty | POS-integrated points | Paid Square subscription | No | Apple Wallet | Studios already taking payments with Square |
| Paper punch cards | Physical card | Printing costs | No | No | A first test before going digital |
FaveCard
Digital stamp card
Lash techs and brow bars who want a stamp card next to their booking app
Square Loyalty
POS-integrated points
Studios already taking payments with Square
Paper punch cards
Physical card
A first test before going digital
In-depth articles for your industry
Spa clients visit every 4-8 weeks. Without a system to bring them back, many first-timers never return. Here's how to fix that with a loyalty programme built for wellness.
Read more →Most marketing advice is written for salon owners with teams. You're a solo esthetician, and your marketing needs to be different. Here are 15 ideas that actually fit how you work.
Read more →
Most guides give you a stamp count per industry. What matters is how many weeks a regular waits for the first reward. Here's the rule our card editor uses, the completion data behind it, and what it means for a café, a barber, a nail salon and a restaurant.
Read more →Everything you need to know about loyalty programmes for lash & brow studios
A good starting point for a lash loyalty card is 5 stamps for clients who come for fills every 2-3 weeks, and 4 for brow clients who come every 4-6 weeks, with a small free extra at the 2nd visit. In FaveCard's completion benchmark (159 active cards, January to May 2026), 9.3% of customer cycles were completed on cards with an expected wait of 4-8 weeks, against 4.0% at 8-16 weeks.
Rewards you can afford to repeat work best: a mini lash-care kit, a lash serum sample, or a brow tint or shape if you offer them, after the usual patch test for tints. Count both the product and the appointment time. Check what a free fill or full set costs you before you offer one.
A lash membership, a monthly fee that covers a set number of fills, suits a studio with spare appointment capacity and clients who already rebook every 2-3 weeks. It brings predictable income but needs billing and clear rules for missed fills and cancellations. A stamp card is the simpler first step: there is no contract and nothing to cancel, and it rewards the clients who already come back.
Offer to book the next fill before the client leaves, at the interval you recommend for their extensions, and show them where they are on the card: two more visits to a free brow tint.
Yes. FaveCard runs next to GlossGenius, Vagaro, Fresha or any other booking app: clients keep booking where they do now, and you scan their card at checkout. Nothing needs to be connected.
No. Clients enter their first name and email to get the card, then open it on their phone, with no app download and no account to create. Pro accounts get Apple & Google Wallet passes.
The Free plan has no time limit and includes the digital stamp card. Pro adds Apple & Google Wallet passes and your own branding, and Business adds campaigns and birthday automation. Prices depend on your country and are on the pricing page.
See how FaveCard works for different business types
Your regulars already come every morning. Give them a reason to never skip a day — with a digital stamp card that lives in their phone.
Learn more →Many first-time clients never come back, not because of the haircut but because of the gap between appointments. A short loyalty card gives them a reason to rebook: a small free treatment on the 2nd visit and a bigger one on the 4th.
Learn more →Facials, waxing and brow appointments usually come round every 4-6 weeks. A short stamp card rewards the treatments clients already book and gives them a reason to book the next one with you.
Learn more →Your clients need a cut every 2-4 weeks. That's 15-25 visits per year. Without a loyalty card, you're leaving money — and loyalty — on the table.
Learn more →A digital stamp card turns first-time diners into regulars without the complexity of point systems: a small free reward on the 2nd visit, a bigger one on the 6th, and no app for guests to download.
Learn more →Your clients come every 2-3 weeks for a fresh set. That's the perfect rhythm for a loyalty programme — fast stamp collection, high engagement, strong retention.
Learn more →Spa visits are high-value: ISPA's 2026 figures, from a study conducted by PwC, put average revenue per US spa visit at $123.10. A short loyalty card turns occasional pampering into a regular habit, with meaningful perks for high-value visits.
Learn more →Your customers buy bread every morning. No other business has a faster loyalty loop. A digital stamp card turns daily habit into daily reward.
Learn more →Your regulars are your revenue. A loyalty card rewards the locals who choose your bar every week — and gives occasional visitors a reason to make you their regular.
Learn more →No fixed location, no problem. A digital loyalty card travels with your customers — wherever you park next, your regulars already have your card on their phone.
Learn more →Pizza is a habit — Friday night, family movie night, the post-game order. A digital stamp card turns those occasions into reasons to choose your pizzeria over the chain on the corner.
Learn more →Ice cream is a feel-good business. A digital stamp card turns the kid-pulled summer visit into a season-long habit — and gives you a way to bring families back next year.
Learn more →Your customers come for the daily green juice, the post-workout smoothie, the morning ritual. A digital stamp card rewards that habit and gives them a reason to never skip.
Learn more →The car wash punch card is a classic for a reason. Upgrade it to digital — no lost cards, no faded stamps, just a phone tap and a happy regular who keeps coming back.
Learn more →Memberships handle the committed. A digital stamp card handles everyone else — drop-in visitors, class-pack buyers, and the 'I'll try it once' crowd you want to convert into regulars.
Learn more →Pet owners are creatures of habit — once they trust a groomer, they don't want to switch. A digital stamp card rewards that loyalty and makes sure they never drift to the competitor down the road.
Learn more →Bubble tea is a daily habit for millions. A digital stamp card turns the afternoon boba run into a loyalty loop — and gives your shop the edge over the chain on the next corner.
Learn more →Tanning is a routine — 2-3 sessions per week to maintain that glow. A digital stamp card rewards the routine and keeps customers coming to your beds instead of the salon across town.
Learn more →Boutique regulars don't shop every week, so a long card can take months to finish. A short stamp card rewards the purchases they already make and gives them a reason to come back.
Learn more →Reward the fill and brow appointments clients already book. Set up your lash loyalty card in 5 minutes and start free.
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