Your regulars are your revenue. A loyalty card rewards the locals who choose your bar every week — and gives occasional visitors a reason to make you their regular.
Key Takeaway: Bars and pubs thrive on regulars. A digital loyalty card rewards weekly visits, boosts midweek attendance, and gives your locals a tangible reason to keep coming back. Pro adds Apple & Google Wallet passes.
In short
The best loyalty programme for bars and pubs is a digital stamp card that rewards visits, not individual drinks. Loyalty members visit 64% more often than non-members. One stamp per visit keeps it simple for staff and fair for customers. FaveCard's free digital stamp card turns casual drinkers into loyal locals.
2-3x
weekly visits from loyal pub regulars
Industry benchmark
85%
of consumers more likely to keep buying from brands with loyalty programmes
£30-50
average spend per pub visit for regulars
Industry benchmark
Weekends are busy but Tuesday through Thursday the bar is half-empty. You need a reason for regulars to come on quiet nights.
Solution: Give an extra stamp on midweek visits. Customers learn that Tuesday at your bar means faster progress toward a free round.
Someone has a great night at your bar but defaults back to their usual pub next weekend. No hook to bring them back.
Solution: A loyalty card gives them a reason to return. After 2-3 visits with stamps, they've started a streak they want to continue.
Your best regulars have been coming for years, spending thousands, but get the same experience as a tourist walking in off the street.
Solution: Stamp cards make loyalty visible. After 10 visits, they earn a free drink — tangible recognition for their support.
Paper cards get wet, torn, or left in jacket pockets. Nobody wants to carry a punch card on a night out.
Solution: A digital card on their phone works perfectly. No paper to lose, no wallet to dig through. Pro adds Apple & Google Wallet passes.
3 simple steps to launch your loyalty programme
Choose your colours, upload your logo, pick a stamp icon (pint glass, cocktail, beer mug), and set your reward — like '10 visits, get a free round'.
Print your QR code and place it on the bar top, on table tents, or near the taps. Customers scan once to add the card to their phone.
One stamp per visit, not per drink. When a group arrives, scan each person's phone in seconds. Simple, social, and fair.
Tools designed for how your business actually works
Your bar card sits on customers' phones — a reminder of your pub every time they check their wallet. Pro adds Apple & Google Wallet passes.
One stamp per visit, not per drink. Simple for staff, fair for customers, and encourages repeat visits rather than big single tabs.
Give an extra stamp on quiet nights. Turn Tuesday into 'loyalty night' and watch midweek attendance grow.
Place a tablet on the bar and let customers stamp themselves. No bartender needed. Between scans, the screen shows tonight's specials, events, or happy hour deals.
See who your most loyal locals are, who comes weekly vs monthly, and who stopped showing up.
Free round, free appetiser, VIP table — set rewards that match the social nature of bars and pubs.
How different loyalty approaches compare for your business type
| Solution | Type | Price | App required? | Wallet passes | Best for |
|---|---|---|---|---|---|
| FaveCard | Digital stamp card | Free / $19 mo | No | Yes (Pro) | Independent bars and pubs wanting a simple loyalty card |
| Square Loyalty | POS-integrated points | From $45/mo | No | No | Bars already using Square POS |
| Toast Loyalty | POS-integrated points | From $75/mo | No | No | Bars with full food service using Toast |
| Paper punch cards | Physical card | $30-50 printing | No | No | Very casual neighbourhood pubs |
FaveCard
Digital stamp card
Independent bars and pubs wanting a simple loyalty card
Square Loyalty
POS-integrated points
Bars already using Square POS
Toast Loyalty
POS-integrated points
Bars with full food service using Toast
Paper punch cards
Physical card
Very casual neighbourhood pubs
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Digital loyalty cards live in your phone's wallet - no app download needed. Here's how they work and why 82% of customers actually use them.
Read more →"Extra stamp Tuesdays changed everything. Our quiet night is now one of our busiest. Regulars love seeing their progress, and we love seeing them more often."
JOJames O'Brien
Owner of The Local Pub
Everything you need to know about loyalty programmes for bars & pubs
Per visit works best for bars. It's simpler for staff, fairer for customers, and encourages repeat visits rather than just bigger tabs. One visit, one stamp, regardless of how many drinks they order.
A free drink or free round after 10 visits is the most popular. You can also offer a free appetiser, reserved table, or happy hour pricing. Keep rewards social — bars are about the experience.
Give an extra stamp on quiet nights (Tuesday, Wednesday). Promote 'loyalty night' on social media. Customers learn that midweek visits earn rewards faster, creating a habit of coming on off-peak nights.
A free pint after 10 visits costs you one drink but earns you 9 paid visits that might not have happened. The maths works heavily in your favour — especially if those visits are on quiet midweek nights when your fixed costs are the same whether the bar is full or empty.
Yes. FaveCard works for any type of bar — pubs, cocktail bars, wine bars, taprooms, beer gardens. The stamp card format is flexible enough for any drink-focused business.
See how FaveCard works for different business types
Your regulars already come every morning. Give them a reason to never skip a day — with a digital stamp card that lives in their phone.
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Learn more →Your customers buy bread every morning. No other business has a faster loyalty loop. A digital stamp card turns daily habit into daily reward.
Learn more →No fixed location, no problem. A digital loyalty card travels with your customers — wherever you park next, your regulars already have your card on their phone.
Learn more →Pizza is a habit — Friday night, family movie night, the post-game order. A digital stamp card turns those occasions into reasons to choose your pizzeria over the chain on the corner.
Learn more →Ice cream is a feel-good business. A digital stamp card turns the kid-pulled summer visit into a season-long habit — and gives you a way to bring families back next year.
Learn more →Your customers come for the daily green juice, the post-workout smoothie, the morning ritual. A digital stamp card rewards that habit and gives them a reason to never skip.
Learn more →Your locals deserve rewards. Set up your bar loyalty card in 5 minutes — start free with 30 days of Pro.
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