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Facials, waxing and brow appointments usually come round every 4-6 weeks. A short stamp card rewards the treatments clients already book and gives them a reason to book the next one with you.
Key Takeaway: For beauty salon clients who book facials, waxing or brows every 4-6 weeks, a 4-stamp card with an early free extra rewards the visits they already make and keeps your salon on their phone between appointments. Pro adds Apple & Google Wallet passes.
In short
A good starting point for a beauty salon loyalty program is a short digital stamp card sized to the treatment cycle: 4 stamps for clients who come for facials, waxing or brows every 4-6 weeks, with a small free extra at the 2nd visit. FaveCard's free stamp card works next to any booking app; Pro adds Apple & Google Wallet passes.
under 8 wk
the wait where completion holds up. In our benchmark, 9.3% of customer cycles were completed on cards with a 4-8 week wait, against 4.0% at 8-16 weeks
4
stamps for clients who visit every 4-6 weeks; the benchmark puts 3-4 at that rhythm, with a small free extra at the 2nd visit so clients get a reward before the card is full
0 apps
for clients to download. The card opens in the phone's browser, or in Apple or Google Wallet on Pro
FaveCard
2 sec
to scan and add a stamp at reception
FaveCard
A first facial or wax can stay a one-off: the next appointment is weeks away, and it is easy to try another salon in between.
Solution: A small free extra at the 2nd visit gives a new client a reason to book again. Offer to book the next treatment before they leave.
Many clients come for the same wax or brow tint and never try your facials.
Solution: Rewards can introduce other treatments: a free brow tint for a waxing regular, or a free lip wax for a brow regular. Count the product and the appointment time.
Paper punch cards end up in a handbag or the bin, and with them the client's progress.
Solution: A digital card on the client's phone doesn't get lost like paper, and clients can check their stamps whenever they like.
Without visit history you only notice a regular has gone when their slot has been empty for weeks.
Solution: On Pro and Business, FaveCard shows each client's last visit and stamp history, so you can see who is due for their next treatment.
3 simple steps to launch your loyalty programme
Set your rewards, like 'A free lip wax at your 2nd visit, a free express facial at your 4th'. Pro adds your logo and branding.
Show your QR code at reception or in the treatment room. Clients scan it and enter their first name and email to get the card on their phone. Pro accounts get Apple & Google Wallet passes.
At checkout, scan the client's card. It takes 2 seconds and the client sees their progress update straight away. On Business, your team can scan with their own phones too.
Tools designed for how your business actually works
Your salon's card opens on clients' phones. With Pro, they add it to Apple Wallet or Google Wallet, next to their payment cards.
Clients keep booking through Fresha, Treatwell, Vagaro or whatever you use now. You stamp the card in FaveCard at checkout; nothing needs connecting.
A brow tint, a lip wax or a short hand treatment shows clients what else you do. Count the product and the appointment time, and plan any patch test ahead.
Pro adds your logo and branding to the card, so it looks like your salon on every client's phone.
See each client's last visit and stamp history in FaveCard.
Scan cards with your own phone. On Business, your team can scan with theirs too.
How different loyalty approaches compare for your business type
| Solution | Type | Price | App required? | Wallet passes | Best for |
|---|---|---|---|---|---|
| FaveCard | Digital stamp card | Free / Pro | No | Yes (Pro) | Beauty salons that want a stamp card next to their booking app |
| Square Loyalty | POS-integrated points | Paid Square subscription | No | Apple Wallet | Salons already taking payments with Square |
| Paper punch cards | Physical card | Printing costs | No | No | A first test before going digital |
FaveCard
Digital stamp card
Beauty salons that want a stamp card next to their booking app
Square Loyalty
POS-integrated points
Salons already taking payments with Square
Paper punch cards
Physical card
A first test before going digital
In-depth articles for your industry
Many new salon clients never book a second visit. Here's how salons that keep them do it, with loyalty programs built for the gap between appointments.
Read more →Most marketing advice is written for salon owners with teams. You're a solo esthetician, and your marketing needs to be different. Here are 15 ideas that actually fit how you work.
Read more →Spa clients visit every 4-8 weeks. Without a system to bring them back, many first-timers never return. Here's how to fix that with a loyalty programme built for wellness.
Read more →Everything you need to know about loyalty programmes for beauty salons
A good beauty salon loyalty program is a short stamp card that rewards the treatments clients already book: 4 stamps for facials, waxing or brows every 4-6 weeks, with a small free extra at the 2nd visit and a bigger one at the 4th. Free extras keep your prices intact, which discounts don't, and show clients more of what you do.
4 stamps suit clients who come every 4-6 weeks, with a small free extra at the 2nd visit. At that rhythm a full card is a long wait, which is why FaveCard's completion benchmark recommends a tiered card for treatments every 4-8 weeks: the early extra gives clients a reward before the card is full. Across the benchmark (159 active cards, January to May 2026), 9.3% of customer cycles were completed at an expected wait of 4-8 weeks, against 4.0% at 8-16 weeks. Clients who come every 2-3 weeks, for example for nails or lash fills, suit 5.
Rewards you can afford to repeat work best: a brow tint (after the usual patch test), a lip wax or a short hand treatment, on top of what the client already books. Count both the product and the appointment time. A free treatment from a different service also introduces clients to it.
Yes. FaveCard runs next to Fresha, Treatwell, Vagaro or any other booking app: clients keep booking where they do now, and you scan their card at checkout. Nothing needs to be connected.
No. Clients enter their first name and email to get the card, then open it on their phone, with no app download and no account to create. Pro accounts get Apple & Google Wallet passes.
The Free plan has no time limit and includes the digital stamp card. Pro adds Apple & Google Wallet passes and your own branding, and Business adds campaigns and birthday automation. Prices depend on your country and are on the pricing page.
See how FaveCard works for different business types
Your regulars already come every morning. Give them a reason to never skip a day — with a digital stamp card that lives in their phone.
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Learn more →Lash extension clients come back for fills every 2-3 weeks, and brow tint and shape clients every 4-6. That rhythm suits a short stamp card that rewards the visits clients already make and gives them a reason to book the next one.
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Learn more →Reward the facials, waxes and brow appointments clients already book. Set up your loyalty card in 5 minutes and start free.
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