FaveCard Benchmarks
Small Business Loyalty Benchmarks
Quantitative benchmarks on loyalty card completion, customer retention, and visit frequency. Based on aggregated, anonymised data from real small businesses. Updated quarterly.
Coming next
We re-run platform-wide aggregates quarterly. Each release adds another permanent benchmark page to this series.
- Q3 2026 Customer Retention Rate by Industry
- Q3 2026 Punch Card vs Digital Conversion Rates
- Q4 2026 Customer Visit Frequency by Industry
How FaveCard benchmarks work
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Sources: aggregated, anonymised behavioural data from real small businesses using FaveCard. No customer-level identifiers; minimum bucket size of 50 cycles per published cell.
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Cadence: each benchmark is re-run quarterly. Updates land on the same URL with an updated "Last updated" date; previous versions referenced in the methodology.
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Licence: all benchmarks are published under Creative Commons BY 4.0. You can cite them freely; please link back.