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FaveCard Benchmarks

Small Business Loyalty Benchmarks

Quantitative benchmarks on loyalty card completion, customer retention, and visit frequency. Based on aggregated, anonymised data from real small businesses. Updated quarterly.

Available now

Coming next

We re-run platform-wide aggregates quarterly. Each release adds another permanent benchmark page to this series.

  • Customer Retention Rate by Industry
    Q3 2026
  • Punch Card vs Digital Conversion Rates
    Q3 2026
  • Customer Visit Frequency by Industry
    Q4 2026

How FaveCard benchmarks work

  • Sources: aggregated, anonymised behavioural data from real small businesses using FaveCard. No customer-level identifiers; minimum bucket size of 50 cycles per published cell.
  • Cadence: each benchmark is re-run quarterly. Updates land on the same URL with an updated "Last updated" date; previous versions referenced in the methodology.
  • Licence: all benchmarks are published under Creative Commons BY 4.0. You can cite them freely; please link back.