Loyalzoo Review: Pricing, Features, Alternatives

Last updated: July 2026

Loyalzoo is a loyalty and membership platform for small and medium businesses. It runs points or stamp-based loyalty, paid subscriptions, and SMS and email marketing, and it plugs into several tills. It is genuinely capable software. The catch for a small independent is the price: it starts at $77 per month, with a 7-day trial and no free plan.

Key Takeaway: Loyalzoo is a good fit if you need paid memberships, subscriptions with recurring billing, and a marketing suite alongside your loyalty programme. If you just want a digital stamp card your regulars will actually use, it is more platform (and more monthly cost) than the job requires. A standalone wallet card with a permanent free tier does the everyday job at $0.

This is an honest review for the owner weighing up whether Loyalzoo fits, or whether a simpler, cheaper option would do the same work. We will cover real pricing, the features that shine, the ones that are overkill for a small shop, and five concrete alternatives.

In this review:

• What Loyalzoo actually is
• The real pricing (and the missing free plan)
• Features that work
• Where it is overkill for a small independent
• Who Loyalzoo is for, and who it is not
• 5 alternatives with cost and trade-offs
• A short decision framework

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What Is Loyalzoo?

Loyalzoo is a digital loyalty and membership platform aimed at independent retailers and hospitality. At its core it runs a points or stamp-based loyalty programme with unlimited customers. Around that, it adds two things most stamp-card tools do not: paid memberships and subscriptions with automated recurring billing, and a marketing suite (SMS, email, and push, paid for with messaging credits).

Customers get an Apple or Google Wallet pass, so there is no forced app download. Loyalzoo also offers an optional branded app (a PWA) customers can install if you want a home-screen presence. It integrates with a range of point-of-sale systems, including Clover, Square, Epos Now, Poynt, Pax and Sunmi, and it can run standalone.

In short: Loyalzoo is not just a stamp card. It is a small loyalty-plus-membership-plus-marketing stack. That breadth is its main selling point, and, for a simpler business, its main source of unnecessary cost.

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Loyalzoo Pricing

Loyalzoo publishes three tiers. There is a 7-day free trial, then billing begins. There is no permanently free plan.

Loyalzoo plan	Monthly cost	Best for
Grow	$77 per month	Small businesses starting with loyalty and memberships
Smart	$167 per month	Small to medium businesses wanting tiered loyalty and targeted promos
Multi	Custom	Multi-location businesses needing custom integrations

The Grow plan ($77/month) covers points or stamp loyalty, basic SMS, email and push marketing, and subscriptions with recurring payments. The Smart plan ($167/month) adds tiered loyalty, targeted promotions, unlimited personalisation, and includes 5,000 messaging credits. The Multi plan is quote-based and adds a dedicated account manager, consolidated billing, and custom API integrations.

Two things matter for a small business here:

• There is no free plan. After the 7-day trial, the meter starts at $77 per month. For a single cafe or salon, that is roughly $924 a year before you have sent a single extra promotion.
• Marketing runs on credits. SMS and some push messaging consume messaging credits. Grow does not bundle a credit pool the way Smart does (5,000 credits), so heavy messaging on the entry plan means buying more credits on top of the subscription.

None of this makes Loyalzoo expensive for what it is. A loyalty-plus-membership-plus-marketing platform at $77 is fair. It only looks expensive when all you actually wanted was a digital stamp card.

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Loyalzoo Features (What Works)

Loyalzoo does several things genuinely well.

Memberships and subscriptions

This is Loyalzoo’s real differentiator. Most loyalty tools stop at stamps and points. Loyalzoo lets you sell paid memberships and subscriptions with automated recurring billing, card-on-file payments, and automatic retries on failed cards. If your model includes a “coffee club” membership or a monthly plan, this is a proper feature, not a bolt-on.

Wallet passes, no forced download

Customers get an Apple or Google Wallet pass, so the everyday experience needs no app install. That is the right default in 2026, and Loyalzoo gets it right. The optional branded PWA is there if you want it, but you are not forcing a download on every customer.

POS integrations

Loyalzoo connects to Clover, Square, Epos Now, Poynt, Pax and Sunmi. If you run one of those tills, stamping and point accrual can happen at the point of sale rather than as a separate step. For a busy counter, that tight loop is valuable.

A real marketing suite

SMS, email, push, targeted promotions, and self-updating customer segments (defined in plain language on the Smart plan) mean Loyalzoo can do lifecycle marketing, not just record visits. For a business that wants one tool for loyalty and campaigns, that consolidation has value.

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Where Loyalzoo Is Overkill for a Small Independent

None of the following are flaws in Loyalzoo. They are mismatches between a broad platform and a simple need.

No free plan to grow into

The biggest one. A brand-new cafe testing whether a stamp card even changes behaviour has to commit to $77 per month after a week. That is a real barrier for the exact businesses most likely to benefit from starting small and free.

You pay for the membership engine whether you use it or not

Subscriptions and memberships are Loyalzoo’s headline feature. If you only ever run “buy 9, get the 10th free,” you are paying for a recurring-billing engine you never switch on. The value is real, but only if you use it.

Messaging credits add a variable cost

Marketing is credit-metered. That is normal for SMS, but it means your “monthly cost” is the subscription plus whatever messaging you send, which makes budgeting less predictable than a flat loyalty tool.

More setup than a stamp card needs

A platform that does loyalty, memberships and marketing has more to configure than a single-purpose stamp card. For an owner who wants to be live by the end of a coffee break, that surface area is time you may not want to spend.

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Who Loyalzoo Is For

A good fit if:

• You want to sell paid memberships or subscriptions with recurring billing
• You want loyalty and a marketing suite (SMS, email, push) in one platform
• You run a POS Loyalzoo integrates with (Clover, Square, Epos Now, and others)
• You are a small-to-medium business where $77 to $167 per month is comfortable

A poor fit if:

• You just want a digital stamp or points card customers actually use
• You want to start free and only pay once loyalty proves itself
• You are a single-location independent and $77 per month is hard to justify for loyalty alone
• You do not need memberships, subscriptions, or heavy marketing automation

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5 Alternatives to Loyalzoo

Five honest options, with the trade-offs of each. Quick comparison first, then detail.

Platform	Starting price	Free plan	Customer app?	Works with
FaveCard	$0 (paid Pro optional)	Yes, unlimited customers	No app (wallet + web)	Any POS or none
Loopy Loyalty	$25 per month	Trial only	No (wallet)	Any POS
Stamp Me	$49 per month	Trial only	Yes (app)	Any POS
Square Loyalty	$49 per location	No	No (wallet)	Square POS only
Loyalzoo	$77 per month	No (7-day trial)	Wallet + branded PWA	POS integrations

1. FaveCard (best for independents who want to start free)

• Price: Free plan at $0 with unlimited customers and no time limit. A paid Pro plan adds Apple and Google Wallet passes, push notifications, custom branding, and customer messaging, and every new account starts with 30 days of Pro for free. See the current pricing.
• Works with: Any POS, or none; the loyalty card is independent of the till
• Best for: Independent cafes, salons, barbers and restaurants that want a digital stamp card without a monthly commitment

We build FaveCard, so we are biased. The honest pitch: where Loyalzoo is a loyalty-and-membership platform you pay $77 a month for, FaveCard is a focused digital loyalty card you can run free forever, and upgrade only if you want wallet passes and messaging. If you need Loyalzoo’s membership engine, Loyalzoo wins. If you want a stamp card your regulars use, FaveCard does that at $0. See why FaveCard is free.

Try FaveCard free.

2. Loopy Loyalty (best for a clean wallet-only card)

• Price: $25 per month
• Works with: Any POS (standalone)
• Best for: Businesses that want a simple Apple and Google Wallet stamp card and nothing else

Loopy Loyalty is a long-standing wallet-based stamp card. No memberships, no POS dependency, no marketing suite, just wallet passes, stamps, and push notifications. Cheaper than Loyalzoo and simpler, but with a trial rather than a free plan. See our Loopy Loyalty review.

3. Stamp Me (best for app-based multi-location)

• Price: $49 per month
• Works with: Any POS, but customers download the Stamp Me app
• Best for: Businesses happy to ask customers to install an app

Stamp Me uses a dedicated customer app instead of wallet passes. That is a friction point, app retention is famously low, but the shared multi-business app has its fans. See our Stamp Me alternatives review.

4. Square Loyalty (best if you already run Square POS)

• Price: $49 per location per month (bundled in Square Plus)
• Works with: Square POS only
• Best for: Businesses already processing payments through Square

If you are on Square, its loyalty programme is the tightest integration you will find. If you are not, it means adopting Square’s whole POS. See our Square Loyalty review.

5. Stay with Loyalzoo (sometimes the right call)

If you genuinely use the memberships, subscriptions and marketing, Loyalzoo is coherent and well-built. Splitting loyalty, memberships and campaigns across three cheaper tools can cost more time than Loyalzoo’s subscription saves. For the business that uses its full range, staying put is a fair answer. (If your needs lean more toward omnichannel marketing and a branded app than memberships, see our Kangaroo Rewards review for a closer match.)

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Decision Framework

Do you need paid memberships or subscriptions with recurring billing?

• Yes → Loyalzoo is a strong, coherent choice. Confirm the Grow or Smart maths works, and use the trial to test the membership flow with real customers.
• No → Continue below.

Do you want loyalty plus a full marketing suite in one platform, and is $77+/month comfortable?

• Yes → Loyalzoo still fits, though a POS-native option may be cheaper if you already run Square.
• No, you mainly want a stamp or points card → Continue below.

Do you want to start free and only pay once loyalty proves itself?

• Yes → A standalone wallet card with a permanent free tier is the lowest-risk start. FaveCard’s free plan has unlimited customers and no time limit; Loopy Loyalty is the paid wallet-only alternative.
• No, budget is not the constraint → Pick on features, and Loyalzoo’s breadth is a genuine advantage.

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Frequently Asked Questions

How much does Loyalzoo cost?

Loyalzoo’s Grow plan is $77 per month and its Smart plan is $167 per month, per Loyalzoo’s pricing page. The Multi plan for multi-location businesses is custom-priced. There is a 7-day free trial but no permanently free plan, so the real entry cost is $77 per month once the trial ends.

Does Loyalzoo have a free plan?

No. Loyalzoo offers a 7-day free trial, after which billing starts at $77 per month. If you want loyalty that stays free beyond a trial, you need a platform with a genuine free tier, such as FaveCard’s free plan with unlimited customers and no time limit.

What is Loyalzoo used for?

Loyalzoo is a loyalty and membership platform for small and medium businesses. It runs points or stamp-based loyalty, paid subscriptions and memberships with recurring billing, and SMS, email and push marketing. Customers get an Apple or Google Wallet pass, and there is an optional branded app. It integrates with POS systems including Clover, Square and Epos Now.

Do customers need an app to use Loyalzoo?

Not necessarily. Loyalzoo issues Apple and Google Wallet passes, so customers can keep their card in their phone wallet with no download. There is also an optional branded app (a PWA) if you want a home-screen presence. The wallet pass is the low-friction default.

Does Loyalzoo work with Clover or Square?

Yes. Loyalzoo integrates with several tills, including Clover, Square, Epos Now, Poynt, Pax and Sunmi, and it also runs standalone. If you use one of those systems, that integration is a real plus. If you use a POS it does not support, or no POS, a standalone wallet card is simpler.

Is Loyalzoo worth it?

For a business that needs paid memberships, subscriptions with recurring billing, and a marketing suite, Loyalzoo earns its $77 to $167 per month. For an independent that just wants a digital stamp card, it is more platform and more cost than the job requires. Start with a free card and move up only if you outgrow it.

What is the best free alternative to Loyalzoo?

FaveCard’s free plan is permanently free with unlimited customers and no time limit, and every new account also gets 30 days of Pro for free (Apple and Google Wallet passes, push notifications, and messaging). It works with any till or none.

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The Bottom Line

Loyalzoo is good software with a clear identity: loyalty, memberships and marketing in one platform. For a business that uses that full range, especially the paid membership and subscription engine, the $77 to $167 per month is a fair price for real capability.

For a small independent that mainly wants a digital stamp card customers will actually use, Loyalzoo is more than the job needs, and the missing free plan means committing to $77 a month after a week. For that business, a standalone wallet card with a permanent free tier gets the same everyday result without the monthly line item. Start free, and only reach for a platform like Loyalzoo when you genuinely need what it does beyond loyalty.

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Want loyalty without a monthly commitment?

• FaveCard Free: Digital loyalty card, unlimited customers, no time limit, no credit card to start
• 30 days of Pro on signup: Apple and Google Wallet passes, push notifications, custom branding, customer messaging
• Works with any till: No POS lock-in, and no membership engine to pay for if you do not need one
• 5-minute setup: Your first card live by the end of your next coffee break

Create your free loyalty card or browse the best free digital loyalty card apps for a wider comparison.

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Pricing and features were accurate as of July 2026. Loyalzoo pricing (Grow $77/month, Smart $167/month, Multi custom; 7-day trial, no free plan) is taken from Loyalzoo’s pricing page. Competitor prices reference each provider’s published pricing and our own reviews linked above.